Various technology is needed to draw out the data from the customers.
To do the Neuromarketing, you can choose to use traditional techniques such as surveying, interviewing, and observing. However, recently, new technology such as drawing out the customer’s behaviors, perceptions, emotions directly is being used. This new technology can be gathered from the customer’s neuro system or there are other ways that experimental psychologists developed for a long time.
Direct measurement of the body
Neuromarketing gathers data by directly measuring the customer’s physical, physiological activity.
Objective and scientific analyzing is possible with automatically collected data from advanced equipment, without participants needing to talk or remember.
Massive data gathering with the system
Behavior tracking can be done in great detail, not just counting the visitors, using CCTV, subminiature camera, log records from tablet PC
Traditional research methods such as surveying, FGI, Interviewing, market research are still very important. Especially, Fast Gang Survey is used frequently when evaluating the products in the planning stage.
Brain&Research combines the traditional and the advanced methods and suggest the best possible research methodology.