Various technology is needed to draw out the data from the customers.
To do the Neuromarketing, you can choose to use traditional techniques such as surveying, interviewing, and observing. However, recently, new technology such as drawing out the customer’s behaviors, perceptions, emotions directly is being used. This new technology can be gathered from the customer’s neuro system or there are other ways that experimental psychologists developed for a long time.
Direct measurement of the body
Neuromarketing gathers data by directly measuring the customer’s physical, physiological activity.
Objective and scientific analyzing is possible with automatically collected data from advanced equipment, without participants needing to talk or remember.
Massive data gathering with the system
Global Naming System
Do you know that the pronunciation of ‘Pororo’ is similar to ‘Porno’ in the US? Using a prebuilt database, you can easily and quickly verify what kind of taboo you have in each language, and what emotions you think about the product name, brand name, and character name.
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Observational Research
Behavior tracking can be done in great detail, not just counting the visitors, using CCTV, subminiature camera, log records from tablet PC
Traditional methods
Traditional research methods such as surveying, FGI, Interviewing, market research are still very important. Especially, Fast Gang Survey is used frequently when evaluating the products in the planning stage.
Brain&Research combines the traditional and the advanced methods and suggest the best possible research methodology.
Norm-data Item Evaluation
Evaluate and guide the marketability of new items by analyzing consumer responses to key factors that determine marketability.
Marketability analysis is comparatively evaluated on the basis of millions of norm-data and can be faster and more reliable than a general survey.
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