What
We
Do.

We measure the objective data
and analyze them scientifically.

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Precise Observational Research

What do the customers see and do in a store?
What do homemakers do while cleaning?
What do drivers do in a car?

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In-depth User Experiments

The client’s experiences are hard to measure by words.
We measure directly what the clients hesitate to talk with the brainwave, eye tracking, heartbeat and other advanced technology and meticulous psychological experiments directly.

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Scientific Language Analysis

Are you analyzing the interview solely qualitatively? Do you want to extract the language characteristics of the outstanding sales representatives? Do you wish to analyze the risk and emotion of new product’s naming?

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Product/Service Consulting

To launch the product and service successfully, examining the market trend and client’s responses such as utility, design and user experiences is necessary.

Our
Technology.

We analyze scientifically with the data gathered
by physiological responses, psychological
experiments, and precise
observation.

Who
We
Are.

Brain&Research is…

We measure Behavior,
Perception, Emotion of Human

We Measure Behavior, Perception, and Emotion Of Human
Brain&Research is the first data-based scientific research expert enterprise in Korea, established in 2007.
Our expertise has been acknowledged, as a member of Neuromarketing Science and Business Association (NMSBA) and as a chairman of NMSBA Korea. We have successfully performed hundreds of projects hence offered new insights and marketing strategies to our clients. Developing a human-centered product/service starts with measuring human precisely.
Brain&Research provides the groundwork for systematic marketing research with the know-how of measuring people’s behavior, cognition, perception, language, and emotion.

SCIENTIFIC RESEARCH

Every step–from designing the research and experiments to performing and analyzing—is approached with scientific methods.

DATA DRIVEN

We proceed analyzation, decision making and consulting based on quantitative data.

METRI BASE

We measure the user’s behavior, emotion, perception and cognition using various techniques.

SYSTEMIZING

We are systemizing our database and processes with accumulated know-how.

Related
Story.

Take a look at the examples of
human-data based marketing strategy.

2017년 April 15일 in press

수락연설문으로 본 인상…文 `밝고 차분` 安 `강하고 똑똑`

링크 : http://raythep.mk.co.kr/newsView.php?cc=270000&no=13256
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2017년 April 11일 in Column

대선후보 출마선언문 감성비교해보니.. 문재인’흥미’ vs 안희정’남성적’

링크 : http://www.hankyung.com/news/app/newsview.php?aid=2017033002467#01.13608390.1 센스태거 WebApp 사이트 : www.sensetagger.com 구글 플레이 스토어 앱 : https://play.google.com/store/apps/details?id=com.bnr.android.app.sensetag&hl=ko 애플 앱스토어 앱
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2017년 March 21일 in press

비엔알아이, 감성수집 앱 ‘센스태거’ 출시. 게임 통해 감성평가·설문조사 어플리케이션 (센스태그)

링크 : http://www.enewstoday.co.kr/news/articleView.html?idxno=1023322 센스태거 WebApp 사이트 : www.sensetagger.com 구글 플레이 스토어 앱 : https://play.google.com/store/apps/details?id=com.bnr.android.app.sensetag&hl=ko 애플 앱스토어 앱
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2016년 October 20일 in press

뉴로마케팅, 그 속살을 보라 (감성측정)

링크 : http://www.ekn.kr/news/article.html?no=244703
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