What
We
Do.

We measure the objective data
and analyze them scientifically.

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Precise Observational Research

What do the customers see and do in a store?
What do homemakers do while cleaning?
What do drivers do in a car?

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In-depth User Experiments

The client’s experiences are hard to measure by words.
We measure directly what the clients hesitate to talk with the brainwave, eye tracking, heartbeat and other advanced technology and meticulous psychological experiments directly.

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Scientific Language Analysis

Are you analyzing the interview solely qualitatively? Do you want to extract the language characteristics of the outstanding sales representatives? Do you wish to analyze the risk and emotion of new product’s naming?

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Product/Service Consulting

To launch the product and service successfully, examining the market trend and client’s responses such as utility, design and user experiences is necessary.

Our
Technology.

We analyze scientifically with the data gathered
by physiological responses, psychological
experiments, and precise
observation.

Eye Tracking

Eye tracking is a technique that measures the position of the pupil and measures what people see. It is widely used in advertising, design, and UI.

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Emotion Tracking

Emotion measurement tech finds unconscious and physiological responses by measuring the activity of the user’s brain or by detecting autonomic activity such as heart rate, skin conduction response, respiration, or pupil size in response to an emotional response.

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Behavior Tracking

Behavior tracking is a precise observation and recording of various behaviors such as moving lines, moving or using objects, facial expressions, touching mobile devices, etc. by using video camera, EMG, beacon, etc.

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Draw out the unconsciousness with the response time

Cognitive Perceptual Psychological Experiment, Techniques such as response time measurement and psychophysical experiment.

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P.I.V.E.

Can we systematically analyze customers’ ‘story’? Make a map that identifies what elements of a product are giving value and emotion by dividing and reconstructing customer’s voices into four elements of ‘Part’ – ‘Indicate’ – ‘ Value’ – ‘Emotion’ .

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Norm-data Item Evaluation

Evaluate and guide the marketability of new items by analyzing consumer responses to key factors that determine marketability. Marketability analysis is comparatively evaluated on the basis of millions of norm-data and can be faster and more reliable than a general survey.

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Naming Test

Do you know that the pronunciation of ‘Pororo’ is similar to ‘Porno’ in the US? Using a prebuilt database, you can easily and quickly verify what kind of taboo you have in each language, and what emotions you think about the product name, brand name, and character name.

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Sense Tag

Who is the best model for ‘perfume’? Is ‘car’ feeling cold or hot? What is the common sensibility of cars and fragrances? Using a database of 50 standardized emotional information about thousands of keywords, emotional comparisons of various combinations are possible.

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Who
We
Are.

Brain&Research is…

We measure Behavior,
Perception, Emotion of Human

We Measure Behavior, Perception, and Emotion Of Human
Brain&Research is the first data-based scientific research expert enterprise in Korea, established in 2007.
Our expertise has been acknowledged, as a member of Neuromarketing Science and Business Association (NMSBA) and as a chairman of NMSBA Korea. We have successfully performed hundreds of projects hence offered new insights and marketing strategies to our clients. Developing a human-centered product/service starts with measuring human precisely.
Brain&Research provides the groundwork for systematic marketing research with the know-how of measuring people’s behavior, cognition, perception, language, and emotion.