How useful is it to know the words that have been mentioned many times on Twitter or blogs?
There is no shortage of utterance data but utilizing the data in a useful way through in-depth analysis is what’s important.
Language analysis is not simply checking the frequency of words within buzzword data. It requires making the collection of lexicon data and qualitative analysis, which has previously relied on the intuition of marketers or moderators, more systematic. Or the characteristics of voices can be categorized objectively.
Understand the hidden emotions and meanings behind utterances through scientific language analysis.
Is There a Difference
in What People Say?
There is a fundamental difference in the words used by exceptional sales representatives and those who aren’t. The successful sales representatives offer lots of explanation about the effectiveness and ingredients of the product, whereas the unsuccessful representative focuses on promotions and purchase procedures. These insights can be applied to the sales environment as guidelines right away.
Phonetic Analysis
of Voice Characteristics
The richness, smoothness, and pitch of a voice, or change in accent can be analyzed phonetically.
Do your call center representatives’ voices have the appropriate phonetic characteristics?
Attributes and Emotions of Words and Sentences
Have you ever thought about the possibility of the pronunciation of your brand or naming invoking uncomfortable feelings in some countries?
Or could the pronunciation feel too strong or rigid? Words get their sentimental attributes from their meanings and pronunciations.
Sentiment data like this can only be obtained through answers given in person, and the characteristics may vary by culture.
If the data for the emotions felt by actual people for important keywords have been collected systematically, it is possible to know how similar separate keywords are to each other, and which attributes are different.
