We measure the objective data
and analyze them scientifically.
Precise Observational Research
What do the customers see and do in a store?
What do homemakers do while cleaning?
What do drivers do in a car?
In-depth User Experiments
The client’s experiences are hard to measure by words.
We measure directly what the clients hesitate to talk with the brainwave, eye tracking, heartbeat and other advanced technology and meticulous psychological experiments directly.
Scientific Language Analysis
Are you analyzing the interview solely qualitatively? Do you want to extract the language characteristics of the outstanding sales representatives? Do you wish to analyze the risk and emotion of new product’s naming?
To launch the product and service successfully, examining the market trend and client’s responses such as utility, design and user experiences is necessary.
We analyze scientifically with the data gathered
by physiological responses, psychological
experiments, and precise
Norm-data Item Evaluation
Evaluate and guide the marketability of new items by analyzing consumer responses to key factors that determine marketability. Marketability analysis is comparatively evaluated on the basis of millions of norm-data and can be faster and more reliable than a general survey.
We measure Behavior,
Perception, Emotion of Human
We Measure Behavior, Perception, and Emotion Of Human
Brain&Research is the first data-based scientific research expert enterprise in Korea, established in 2007.
Our expertise has been acknowledged, as a member of Neuromarketing Science and Business Association (NMSBA) and as a chairman of NMSBA Korea. We have successfully performed hundreds of projects hence offered new insights and marketing strategies to our clients. Developing a human-centered product/service starts with measuring human precisely.
Brain&Research provides the groundwork for systematic marketing research with the know-how of measuring people’s behavior, cognition, perception, language, and emotion.
Every step–from designing the research and experiments to performing and analyzing—is approached with scientific methods.
We proceed analyzation, decision making and consulting based on quantitative data.
We measure the user’s behavior, emotion, perception and cognition using various techniques.
We are systemizing our database and processes with accumulated know-how.
수락연설문으로 본 인상…文 `밝고 차분` 安 `강하고 똑똑`
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